New services such as Klout or Peer Index, which measure the influence of a person or company in social networks, increase the temptation to stock up on the black market friends. In industries such as PR, advertising or marketing, the Klout score blossomed slowly but surely setting criterion. In the US, it is already possible that applicants do not get a job when her score is low.
Although the algorithms of Klout and Co. take into account not only the sheer number of followers, fans and views, but not convicted cheaters are rewarded. Because the other variables included in the calculation, can always be better artificial influence. To fool an interaction, a politician or a company can now, for example, buy retweets - 100 pieces are available for $ 19. Twitters of the buyer such as a link, this is then circulated from the black market Armada.
But even retrofitting the dealer can not change one thing: Real popularity must also be compiled online hard.
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